Don’t let anyone tell you otherwise: launching a new product is hard, even on the Internet. Perhaps even harder than creating the product itself, oddly enough. There are dozens of things to do: getting the website up, the sales copy written, the graphics done, the sales system setup, the affiliate program started, the partners recruited, […]
One of the side effects of the Butterfly Marketing program has been an explosion in one-time offers. Even though one-time offers aren’t new, I didn’t see them that much; now I see them used on almost every new program that launches. Here are some recent programs using one-time offers:
HypreVRE (a free program for generating “virtual […]
If you’re a geek, scoffing at sales and marketing is almost a badge of honor. But geeks often fail miserably at online marketing, whether it’s affiliate selling, content monetization, or product creation and promotion. Here are the top reasons why geeks fail at Internet marketing and some ideas on how to change failure into success.
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