Category Archives: Online Marketing

Geeks: Partner With A Marketer

Posted on March 15, 2010 by Eric Giguere

One thing I’ve discovered in several years of online activity is that selling is not one of my strengths. I’ve known this for a long time, of course. One of my first jobs as a high school student was working … Continue reading →

Posted in Online Marketing | Tagged , , | Leave a comment

How Not To Launch A Product: AdSense Resurrected Post-Mortem

Posted on February 1, 2008 by Eric Giguere

Don’t let anyone tell you otherwise: launching a new product is hard, even on the Internet. Perhaps even harder than creating the product itself, oddly enough. There are dozens of things to do: getting the website up, the sales copy … Continue reading →

Posted in Online Marketing | 3 Comments

The One-Time Offer

Posted on August 7, 2006 by Eric Giguere

One of the side effects of the Butterfly Marketing program has been an explosion in one-time offers. Even though one-time offers aren’t new, I didn’t see them that much; now I see them used on almost every new program that … Continue reading →

Posted in Online Marketing | 2 Comments