One thing I’ve discovered in several years of online activity is that selling is not one of my strengths. I’ve known this for a long time, of course. One of my first jobs as a high school student was working in a local stereo shop trying to sell Commodore computers (this was in the early [...]
Don’t let anyone tell you otherwise: launching a new product is hard, even on the Internet. Perhaps even harder than creating the product itself, oddly enough. There are dozens of things to do: getting the website up, the sales copy written, the graphics done, the sales system setup, the affiliate program started, the partners recruited, [...]
One of the side effects of the Butterfly Marketing program has been an explosion in one-time offers. Even though one-time offers aren’t new, I didn’t see them that much; now I see them used on almost every new program that launches. Here are some recent programs using one-time offers:
HypreVRE (a free program for generating “virtual [...]