Affiliates often use pay-per-click (PPC) programs like Google AdWords to place ads for the products they are promoting. Although some affiliates can drive traffic directly to the product owner’s site, most send the traffic to sites they own. The usual scheme is to create a single landing page that links directly to the product’s order […]
A common misconception is that Indian cuisine consists entirely of curry-based dishes. While the term curry in general refers to the distinctive spiced dishes of various regions in Asia, it’s often used specifically by Europeans and North Americans to refer to dishes made with curry powder. In fact, one could even go so far to […]
Any intro marketing textbook teaches the importance of defining and targeting specific market segments. Understanding your market is key to selling into that market. But do you understand your meta-market?
The meta-market
For online businesses there are two meta-markets: consumers and resellers.
Consumers are the traditional meta-market, the end, er, consumers of a product or service. To sell […]