Category Archives: Essays

Landing Pages and Pay-Per-Click: A New Content Outlet

Posted on July 21, 2006 by Eric Giguere

Affiliates often use pay-per-click (PPC) programs like Google AdWords to place ads for the products they are promoting. Although some affiliates can drive traffic directly to the product owner’s site, most send the traffic to sites they own. The usual … Continue reading →

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Resale Rights are the Curries of Internet Marketing

Posted on July 8, 2006 by Eric Giguere

A common misconception is that Indian cuisine consists entirely of curry-based dishes. While the term curry in general refers to the distinctive spiced dishes of various regions in Asia, it’s often used specifically by Europeans and North Americans to refer … Continue reading →

Posted in Essays, Resale Rights | 6 Comments

Understand Your Meta-Market

Posted on June 16, 2006 by Eric Giguere

Any intro marketing textbook teaches the importance of defining and targeting specific market segments. Understanding your market is key to selling into that market. But do you understand your meta-market? The meta-market For online businesses there are two meta-markets: consumers … Continue reading →

Posted in Essays | 3 Comments