Archive for the 'Essays' Category

The Firstborn Child Bonus

As I write this, there is a particular frenzy today among Internet marketers as Product Launch Formula 2 launches. I refer to this frenzy as the firstborn child bonus technique.
Buy Through My Link And Get My Firstborn Child As A Bonus!
The firstborn child bonus technique is a technique used most often by Internet marketers trying […]

The Nike Rule of Affiliate Marketing: “Just Do It”

Affiliate marketers are easily distracted. It’s not a big deal when they’re just experimenting — it doesn’t cost them much time and effort to sprinkle some affiliate links on their pages. The danger comes when they approach it more seriously and start spending money (on pay-per-click ads, typically) to promote affiliate products. The problem: lack […]

The Fundamental Flaw in Selling Resale Rights

Many, many infoproducts are now sold with resale rights, also commonly referred to as resell rights. There are many variations of resale rights available, but the general intent is almost always the same: to give the purchaser of a product the legal permission to sell copies of the product to others without paying further monies […]