The Firstborn Child Bonus
As I write this, there is a particular frenzy today among Internet marketers as Product Launch Formula 2 launches. I refer to this frenzy as the firstborn child bonus technique.
Buy Through My Link And Get My Firstborn Child As A Bonus!
The firstborn child bonus technique is a technique used most often by Internet marketers trying to sell to other Internet marketers. When a big product launches, there are so many IMers clamoring to sell it that more than a few resort to the FCB technique in order to be heard above the din.
The premise of FCB is simple, and the heading above pretty much says it all: as additional incentive, I will send you a bonus if you buy product X through my affiliate link. It may not in fact be the firstborn child, it may only be the youngest child or even a niece of nephew — the size of the bonus depends entirely on the size of the affiliate commission.
Thus when products are launched that cost hundreds or even thousands of dollars, the bonuses offered by top-name Internet marketers can be quite astounding: piles of books and software, free telephone consultations, promotion of your own products to their lists, etc. The purported prices of these bonuses can literally add up into the thousands themselves, though of course it’s unlikely that someone would actually buy all of those products at the listed prices. Still, it makes for an impressive offer.
It’s extremely hard for the little guy to compete with the big guys on these kinds of offerings. You’re probably better off focusing your energies on other things while the top cats fight it out among themselves.
