Archive for February, 2008

The Squeeze Page Secret

One of the axioms of Internet marketing is that “the money is in the list“. Gathering a list of potential customers and contacting them on a regular basis is a tried-and-true method for generating sales. That’s why building a mailing list is so important.
The standard way to build a list is via a squeeze page. […]

How Not To Launch A Product: AdSense Resurrected Post-Mortem

Don’t let anyone tell you otherwise: launching a new product is hard, even on the Internet. Perhaps even harder than creating the product itself, oddly enough. There are dozens of things to do: getting the website up, the sales copy written, the graphics done, the sales system setup, the affiliate program started, the partners recruited, […]