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In case you’ve been wondering what “Butterfly Marketing” is all about, there’s an excerpt available for reading: Butterfly Marketing - The Leaked Chapter. Basically the method is about creating membership sites and using small tactics to increase sales and to keep those sales going over time. The “butterfly” part comes from chaos theory, which was […]

One of the side effects of the Butterfly Marketing program has been an explosion in one-time offers. Even though one-time offers aren’t new, I didn’t see them that much; now I see them used on almost every new program that launches. Here are some recent programs using one-time offers:

HypreVRE (a free program for generating “virtual […]