If you’re a geek, scoffing at sales and marketing is almost a badge of honor. But geeks often fail miserably at online marketing, whether it’s affiliate selling, content monetization, or product creation and promotion. Here are the top reasons why geeks fail at Internet marketing and some ideas on how to change failure into success.
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Affiliates often use pay-per-click (PPC) programs like Google AdWords to place ads for the products they are promoting. Although some affiliates can drive traffic directly to the product owner’s site, most send the traffic to sites they own. The usual scheme is to create a single landing page that links directly to the product’s order […]
At some point in your career as an affiliate marketer you’ll try creating your own infoproduct, be it an e-book, a video or some software. To sell that product you’ll need a three-dimensional (3D) cover or box shot of some kind, just like this one:
I did not create that box shot. It’s fairly sophisticated, with […]