Since I’m running a free course on profitable niche discovery, I thought it would be useful to look at some of the keyword software that’s out there and hopefully uncover some hidden gems for my students. Alas, the first one I ran across, Keyword Niche Power, turned out to be fool’s gold.
Product: Keyword Niche Power
Platform: […]
Any intro marketing textbook teaches the importance of defining and targeting specific market segments. Understanding your market is key to selling into that market. But do you understand your meta-market?
The meta-market
For online businesses there are two meta-markets: consumers and resellers.
Consumers are the traditional meta-market, the end, er, consumers of a product or service. To sell […]
Internet marketing — and affiliate selling in particular — involves a lot of fear. Not in the sales pitch — although there is certainly a lot of “buy this now or you’ll regret it!” messaging — but in the attitudes of the seller vis-a-vis the potential customer.
And let’s be clear: these are customers we’re talking […]