Monthly Archives: June 2006

Review: Keyword Niche Power

Since I’m running a free course on profitable niche discovery, I thought it would be useful to look at some of the keyword software that’s out there and hopefully uncover some hidden gems for my students. Alas, the first one … Continue reading

Posted in Keywords, Reviews | 23 Comments

Understand Your Meta-Market

Any intro marketing textbook teaches the importance of defining and targeting specific market segments. Understanding your market is key to selling into that market. But do you understand your meta-market? The meta-market For online businesses there are two meta-markets: consumers … Continue reading

Posted in Essays | 3 Comments

The Power of the Negative Review

Internet marketing — and affiliate selling in particular — involves a lot of fear. Not in the sales pitch — although there is certainly a lot of “buy this now or you’ll regret it!” messaging — but in the attitudes … Continue reading

Posted in Essays | 6 Comments